Post by account_disabled on Mar 7, 2024 1:25:56 GMT -5
That make service design key to improving the performance and customer proximity of insurance companies, and we want to tell you about some of them. The experience during contracting the insurance service in this phase, the client's main needs and expectations correspond to the resolution of doubts, the closing of procedures and the payment of fees. To ensure a good customer experience, you must: generate transparent communication, since clients demand transparency and clear and personalized information from insurers. If you think about it, it is logical, since when we insure something, we do it because it matters to us, because it is valuable to us, because it has a special value (whether monetary or sentimental). It is also essential that people know how their premium is calculated, what it covers, and what rights and obligations it generates.
To do this, it is necessary to open effective communication protocols and channels that users already trust. An example could be implementing a chatbot on whatsapp that manages communication with the customer. Simplify procedures and offer the possibility of doing them 100% online. Some options at this point include the development Buy Bulk SMS Service of your own app or the possibility of carrying out the contract conversationally with a chatbot. Be present on social media and generate a good reputation when stipulating the ways to spread the brand, social media must be taken into account, such as networks, blogs, even newspaper articles. It is important to generate a good community, know how to moderate it and respond to questions or comments. All this will generate a better brand reputation. Think about the voice of the customer and this point is anchored with the previous one.
The voice of the customer (voc) describes customers' feedback about their experiences and expectations of a brand's products or services. It focuses on the needs of the consumer, what they really expect, their conceptions and the improvement of the product. That is why when designing services we must stipulate the way in which the voice of the customer will be useful in the strategies. Service design contributes to caring for the environment personalized and effective customer service optimizing customer service in the insurance sector translates into improving business figures: according to data from hubspot, people are willing to pay 17% more for products or services if they have had a good customer experience, and customer companies -centric receive 60% more benefits. Thus, the results of a company in the insurance sector today are decided by its ability to offer the client the security and comfort they need, and manage to exceed their expectations.